Home // Meta Ads
Facebook & Instagram Ads for Local Businesses
Meta ads built to fill your diary — enquiries, calls and bookings, not likes. We plan, build, run and report on every campaign, inside an ad account you own.
// The problem
Most local businesses that try Facebook ads end up "boosting posts", getting a few likes, and deciding ads don't work. The usual culprits are the same every time: no clear offer, an audience that's too broad, no tracking, and nobody watching the numbers week to week.
We fix all four. Every campaign starts with an offer worth responding to, is aimed at people who can actually become customers in your area, and is tracked properly so you know exactly what each pound brought in.
// What's included
Strategy & offer
We work out who your best customers are, where they are, and what will make them enquire — then build the campaign around it.
Ad creative & copy
Scroll-stopping images, short videos and copy written for your customers. Fresh creative every month so ads don't go stale.
Tracking done properly
Meta Pixel, Conversions API and lead forms set up so every enquiry is counted — and Meta learns who to show your ads to.
Weekly optimisation
We test audiences, creative and offers, cut what isn't working and put more behind what is.
Lead handling
Leads delivered straight to your phone or inbox, with tips on following up fast — the quickest reply usually wins the job.
Plain-English reporting
Your own client portal plus a monthly report: spend, leads, cost per lead and what we're doing next.
// Who it's for
- Trades — plumbers, electricians, roofers, builders
- Clinics — aesthetics, physio, dental, chiropractic
- Salons, barbers and beauty
- Gyms, PTs and fitness studios
- Restaurants, cafés and takeaways
- Any local business that wants more enquiries
// Pricing
Meta ads management, up to 2 campaigns, 4 new creatives a month. + £295 setup.
Everything in Launch plus a landing page, Google Business Profile and 8 creatives a month.
Everything in Growth plus a full website, ongoing SEO and unlimited creative testing.
Ad spend is paid directly to Meta from your own card — we recommend at least £10 a day. 3-month minimum, then rolling monthly. Full pricing.
// FAQ
How much should a local business spend on Facebook ads?
We recommend at least £10–£15 a day (around £300–£450 a month) to start. That gives Meta enough data to find the right people. Ad spend is paid straight to Meta from your own card.
Do Facebook ads still work for local businesses?
Yes — when they're built around a clear offer, a tight local audience and proper tracking. Most of the people you want as customers scroll Facebook and Instagram every day; the job is getting the right ad in front of them and making it easy to enquire.
Should I use Meta lead forms or send people to my website?
It depends on the business. Lead forms are quick and usually give a lower cost per lead; a landing page often gives better-quality enquiries. We test both and keep whichever brings in more paying customers.
Who owns the ad account?
You do. We work inside your own Meta Business account as a partner, so your ads, pixel and data always stay yours.
// Free ads audit
Already running ads, or thinking about it? We'll look at your account, your offer and your audience and tell you exactly what we'd change. No obligation.